7- Tremendous data available
Not only does Google analytics provides a large amount of data, but also it provides a wide variety of tools to manage and analyse this data. Google analytics provides dimensions like source and medium of the traffic, and data like the number of user sessions and their bounce rate.
8- Provides relevant information for mobile optimization
Today, most of the internet users are on mobile. For this reason, it is important to have a mobile friendly website. Thanks to google analytics, you can unblock a huge amount of data about the type of browser your visitors use( including the versions), their operating systems, and even the type of mobile device they use. This helps you decide if you will support certain features or not. For example, say you have a high portion of your traffic using Opera, you may want to support features specific to Opera.
9- Easy Sales and Goals tracking
Google analytics allows you to set and track objectives for all your marketing efforts. You could set goals like a signup for an account, filling of a feedback form, or even a purchase. Additionally, with Google analytics goal funnels, you are able to track these objectives and get information about the pages on which you have important traffic loss, your conversion rate, and even your conversion monetary value( or Return on investment).
10- Easy Identification of sources of traffic
It is very important to know the source of your traffic because this helps you decide on which sources to invest. Google analytics tells you the source of your traffic, and even goes a long way to tell you which is the most valuable. You could subsequently decide to increase your investment on this source.
11- Easy Identification of reasons for fluctuations in traffic
Imagine you run an e-commerce website, and that for a certain month you’ve released an important increase or decrease in income or traffic. Google analytics provides you with valuable information to identify the the reasons for this change. For example, let’s say you log into your google analytics dashboard and you realize a sudden increase in traffic on a particular day, you might want to know the source of that traffic(say a blog post referring you) and maybe consider investing on that.
12- Helps in Ad planification
Thanks to google analytics demographic reports, you have enough information to decide which age group or sex to target while preparing ads campaigns on social media like Facebook and Instagram.
13- Real Time data supply
Google analytics reports data seconds after collection.This makes it possible to analyze how your website is performing on real time. Google analytics also gives you information about the number of people found on your website, their location, the percentage of desktop and mobile visitors and even the pages they are visiting.
14- Easily customizable reports
Google analytics provides a customization panel for your personalized reports. It allows you to add and delete segments from a report, apply filters and even create personalized views. What I like the most about customization on Google analytics is that it allows you to use just the data you need. That is, it prevents you from getting confused with bulks of data which do not make sense to you.
15- High precision analysis
Google Analytics provides a lot of filters to help you to make your analysis more and more precise. For example you can narrow your search to a specific city in a chosen country. Google analytics also provides tools to compare data with respect to dates ranges or secondary dimensions. For example, by comparing the sources and Landing page dimensions and looking at the bounce rate, you can identify which sources provide valuable traffics and which sources do not.
16- Easy event tracking
You may have some buttons on your website which you want to know how often the users clicks on. If that’s the case, you will then need to set an event for that specific button. Google analytics permits you to know the frequency with which users interact with specific contents on you website, say downloads, button pushes, video views or ad clicks. However, you will need to add events’ tracking code to your site to implement this.
17- Useful for Web developers
Google analytics provides information useful for web developers. This includes the page loading speed, and some suggestion to ameliorate the website’s overall performance. Google analytics assigns a page speed score to every page on your website. Generally, the higher the number of suggestions for a specific page, the lower the PageSpeed score.
18- Helps in benchmarking
Google analytics allows you to compare your data with that of other companies who opted to share. Using Google analytics’ benchmarking report you can get insights in the trends that are carrying across your industry, say a general fluctuation in traffic due to seasonality. Furthermore, using this google analytics data, you can easily get an idea of how well or bad you are doing as compared to your competitors.
19- Helps in decision making
You may have faced problems as to what decisions to take for your website, say whether to add certain content or not, whether to support a certain browser or OS or not. The truth is that your website doesn’t always appear or load on other browsers, OS or devices as fast as it does on yours. Google analytics tells you what works and what doesn’t.
Google Analytics also gives you information about which sources require your attention and which do not. It helps you have a clear idea on which sources deserves investment.
20- Easy campaign tracking
One of my best Google analytics feature is campaign tracking. Google analytics allows you to tag your social media campaign effort and analyze this data obtained on it’s GUI. This is called Google UTM tracking. Here, you basically attach tracking extensions to your url that will serve as a link to your website from your social media campaign posts. When a user clicks this link and arrives your websites, google analytics automatically tags that user with the appropriate campaign tag.
In conclusion, Google analytics is an excellent marketing tools. Added to that, It is free. So as a website owner you better start using this tool and take your website to the next level.