7- Tremendous data available
Not only does Google analytics provides a large amount of data, but also it provides a wide variety of tools to manage and analyse this data. Google analytics provides dimensions like source and medium of the traffic and data like the number of user sessions and their bounce rate.
8- Provides relevant information for mobile optimization
Today, most of the internet users are on mobile. For this reason, it is important to have a mobile friendly website. Thanks to google analytics, you can unblock a huge amount on data about the type of browser your visitors use( including the versions), their operating systems, and even the type of mobile device they use. This helps you decide if you will support certain features or not. For example, say you have a high portion of your traffic using Opera, you may want to support features specific to Opera.
9- Easy Sales and Goals tracking
Google analytics allows you to set and track objectives for your marketing efforts. You could set goals like a signup for an account, filling of a feedback form, or even a purchase. With Google analytics goal funnels, you are able to track these objectives and get information about the pages on which you have important traffic loss, your conversion rate, and even your conversion monetary value( or Return on investment).
10- Easy Identification of sources of traffic
It is very important to know the source of your traffic because this helps you decide on which sources to invest. Google analytics tells you the source of your traffic, and even goes a long way to tell you which is the most valuable. You could subsequently decide to increase your investment in this source.
11- Easy Identification of reasons for fluctuations in traffic
Imagine you run an e-commerce website, and that for a certain month you’ve released an important increase or decrease in income or traffic. Google analytics provides you with valuable information to identify the the reasons for this change. For example let’s say you log into your google analytics dashboard and you realise a sudden increase in traffic on a particular day, you might want to know the source of that traffic(say a blog post referring you) and maybe consider investing on that.
12- Helps in Ad planification
Thanks to google analytics demographic reports, you have enough information to decide which age group or sex to target while preparing ads campaigns on social media like facebook and Instagram.
13- Real Time data supply
Google analytics reports data seconds after collection.This makes it possible to analyze how your website is performing on real time. Google analytics also gives you information about the number of people found on your website, their location, the percentage of desktop and mobile visitors and even the pages they are visiting.
14- Easily customizable reports
Google analytics provides a customization panel for your personalized reports. It allows you to add and delete segments from a report, apply filters and even create personalized views. What I like the most about customization on Google analytics is that it allows you to use just the data you need. That is, it prevents you from getting confused by bulks of data which do not make sense to you.